Hair Salon Website Design — DC Hair & Beauty Case Study
A beautifully branded website designed to highlight services, build trust, and help a growing salon attract more clients — both online and in person.
DC Hair&Beauty needed a website that looked as polished and professional as the services they provide.
Check Out Dc Hair & Beauty Website
Hair Salon Website Design —About DC Hair & Beauty
DC Hair & Beauty is a local full service beauty salon located in Palm Coast, Florida, offering hair styling, color, treatments, hair extensions, hair removal and beauty services in a welcoming, boutique-style environment.
Their old site didn’t:
reflect the quality of their work
showcase services clearly
make it easy for customers to contact or book
create the “this place looks amazing” impression salons rely on
They needed something modern, elegant, and easy to navigate.
Hair Salon Website Design —What Wasnt working
Before partnering with Websitem8, the salon struggled with:
❌ Outdated design that didn’t feel premium
❌ No clear way to view services and pricing
❌ Weak photo presentation
❌ Little focus on trust or professionalism
❌ No strong call-to-action to call or book
For salons, first impressions matter — and the website wasn’t helping.
Hair Salon Website Design — Our Strategy
✔ Focus on Experience
Create a welcoming, stylish visual feel
Showcase the atmosphere and brand personality
Make visitors feel comfortable and confident contacting the salon
✔ Highlight Services
Clear service sections with simple descriptions
Easy navigation — no guessing or scrolling endlessly
Organized layouts that help customers choose
✔ Encourage Bookings
Visible calls-to-action on every page
Click-to-call on mobile
Contact options easy to find
✔ Keep It Simple to Maintain
Easy-to-edit WordPress structure
Templates for future updates
Fast, stable performance across devices
Hair Salon Website Design — What We Built
✔ Custom Salon Website
Clean, stylish design tailored to the brand
Modern layouts that feel professional and inviting
Strong visual hierarchy so visitors always know where to look
✔ Service Showcases
Dedicated areas for hair, treatments, and beauty services
Space for descriptions and benefits
Consistent formatting across all service pages
✔ Visual Storytelling
Featured imagery to show results and salon atmosphere
Layouts designed to highlight transformations and style
✔ Mobile-First Experience
Designed specifically with phone visitors in mind
Clickable phone numbers and calls-to-action
Fast loading and easy navigation
✔ SEO-Ready Structure
Clear headings and keywords
Internal links ready for growth
Clean URL structure
Hair Salon Website Design — Results & Impact
✔ Stronger First Impression
The new website feels polished, professional, and trustworthy
Customers instantly understand the salon’s quality
✔ Clearer Path to Booking
Easy to contact, ask questions, or call directly
Customers don’t have to hunt for information anymore
✔ Better Brand Presentation
Site now reflects the salon’s real personality
Consistent visuals across all pages
✔ Growth Support
Structure allows new services, photos, or promotions to be added easily
A foundation built for long-term marketing
Some of the services we provided
🔗 Custom Website Design
https://websitem8.com/custom-built-wordpress-website/
🔗 SEO Content Foundations
https://websitem8.com/seo/
Want a salon or beauty website that feels as polished as your services?
We design beautiful, strategic websites that help local businesses grow.