Together we defined the project goals:

🎯 Make the website feel calm, welcoming, and professional
🎯 Organize services so visitors find help quickly
🎯 Build trust through education
🎯 Guide patients to schedule appointments
🎯 Support future SEO growth
🎯 Make the site easy for the office team to update

Clarity first. Education second. Conversion third.

Rather than “selling,” we:

1️⃣ Clarified what they do
Each service has its own purpose and story.

2️⃣ Educated patients gently
Content explains how treatments help — without overwhelm.

3️⃣ Made booking simple
Multiple appointment entry points — without being pushy.

4️⃣ Organized navigation logically
Patients can find what they need in seconds.

5️⃣ Built a strong foundation for SEO
Structured headings, internal linking, and readable content.